It is recommended to keep track of what you discover during your online research. You’ll come across small directories related to your area of business, newsgroups, forums, mailing-list discussion groups, and private web sites.
While conducting research on the web in order to find places to promote your web site, it is very important to keep the information that you find organized so you can use it after your research is complete. Maybe you find some directories that you want to submit your web site for free or discover some e-mail newsletters that you want to work with and email them to include a review of your web site or products. Your landscape log doesn’t have to be complicated. It can be a Microsoft Word document or maybe an Excel spreadsheet. If you want to get really organized, you can use an Access database.
It is advised to keep the following information:
Site name : This will be simply the name of the web site
Company name: If the web site is part of a company then it would also be good to note down the name of the company that it belongs to.
URL: The url of the web site that you want to contact. This is very important and it will help you save a lot of time at a later point.
Page Rank or Domain Authority: In general, the Higher the rank, the more valuable the link. So, note down the page rank you get from Google Toolbar or Moz Toolbar. You can also check the page rank with certain other on-line tools because the Google toolbar is not always updated.
Alexa Traffic Rank: When you visit a site, look at the traffic ranking noted on the Alexa Toolbar. This ranking provides a good indication of how much traffic the site gets so you can decide better if it is worth having it link to your web site.
Compete Traffic: As an alternative to Alexa you can also include the traffic estimation or traffic rank from compete.com. For many people compete.com is more accurate than Alexa,so it would not be bad at all to include it into your spreadsheet.
Contact name: If you can find a contact name, it’s useful to have,since it will be used to personalize the email message even more.
Contact e-mail address: Note down any email address you can find because some might even be in use anymore. If there is not email address, simply try to find to who is the webmaser by finding out to whom the web site is registered to.
Notes: Write a quick description of your impression of the site and how it might help you.
Actions: Keep track of when you contact the site
This research of yours should not only include relevant directories and web sites but also anything you think that might benefit your web site. For example you might also want to note
down competitors, potential partners, useful resources and anything else might come handy for future research and collaboration.